Case Study
Off WordPress, onto a website that scales with the business
Pixel Lab rebuilt Supio's website to better reflect their brand and product, and continues to partner with them on content, analytics, and product launches.
Overview
Supio was scaling fast, but their website was a bare-bones WordPress build that didn't reflect their brand or their product. They needed a site that could grow with the business — and a partner to rebuild it and own the technical side.
01 / Website Migration
Moved Supio from WordPress to Webflow
We rebuilt Supio's bare-bones WordPress site into a Webflow foundation that actually reflects their brand and product — giving their team a cleaner system to launch pages, manage content, and scale the site into what it is today.
02 / Content Engine
A scalable system for publishing
We built CMS collections for Supio's blog, webinars, events, and whitepapers, so their team could publish and organize content without hitting a wall.
03 / Analytics, Tracking & Consent
Connected the site to the marketing stack
We implemented analytics, event tracking, and conversion tracking so Supio could see how visitors moved through the site — and added cookie consent to keep their growing marketing operation compliant.
04 / Product Launches
Evolving the site through every release
We've helped Supio ship multiple product updates and launches on the site, including Supio Agent, their agentic AI platform for plaintiff law.
05 / Embedded Partner
Still building as Supio grows
Pixel Lab continues as Supio's ongoing Webflow partner — shipping new pages, improving tracking, supporting events, and connecting them with trusted content and SEO partners as the business scales.
A website foundation built for what comes next
Supio's site is not a one-time launch artifact. It is an active part of their marketing engine.By moving to Webflow, strengthening the team around the site, and continuing to build on that foundation, Supio has a site their team can keep extending as the product, content, campaigns, and company evolve.
Reference Links
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